Apple Card or the Double-Headed Trojan Horse
3 min readNov 5, 2019
There has been a lot of excitement around the Apple and Goldman Sachs partnership. And the launch of the Apple Card in August 2019 proved to many that the hype surrounding this financial offering was indeed deserved. From brand positioning to user interface (UI) Apple, as always, has found a way to innovate. So when the Apple Card became available, I had to sign up to see first hand what all the hype was about.
